Tuesday, April 5, 2016

Illustrative Alphabet

For my illustrative alphabet, I elected to draw and paint animals into letter forms. Rather than starting with a subject and then creating an ad based on it, I picked a audience and client first. What type of illustrative alphabet would a zoo use to attract more children and increase sales? Cute and playful animals that children would find endearing would certainly fit the bill! And that's where my process began.

Enjoy!