This is my stationery set for Mean Mug Coffeehouse. Included is the business card, envelope, and letterhead. For both the business card and letterhead I decided to have rounded corners. My redesigned logo has both rounded corners (top part) and solid, 90 degree corners. The business card has all rounded corners while the letterhead echos the logo by only having rounded corners on the top. The envelope also has roundedness, but only on the flap.
Because I wanted to have cohesion in everything, which is one of the main points of re-branding, I adhered to the same color palette found in the my logo. Everything is still clean and professional, although it is a coffeehouse, because of brand unity and to bring up the upscale-ness of the shop and usher it into the modern age.
The business card depicts the logo in the front, and the name of the card owner, and all other relevant information about the business is located in the back to prevent it from being cluttered and distracting.
The letterhead is clean as well, and only uses colors picked from the logo. Everything is aligned to a grid and has a purpose in terms of maintaining an aesthetic balance.