Mean Mug Stationery Set

This is my stationery set for Mean Mug Coffeehouse. Included is the business card, envelope, and letterhead. For both the business card and letterhead I decided to have rounded corners. My redesigned logo has both rounded corners (top part) and solid, 90 degree corners. The business card has all rounded corners while the letterhead echos the logo by only having rounded corners on the top. The envelope also has roundedness, but only on the flap.

Because I wanted to have cohesion in everything, which is one of the main points of re-branding, I adhered to the same color palette found in the my logo. Everything is still clean and professional, although it is a coffeehouse, because of brand unity and to bring up the upscale-ness of the shop and usher it into the modern age.

The business card depicts the logo in the front, and the name of the card owner, and all other relevant information about the business is located in the back to prevent it from being cluttered and distracting.

The letterhead is clean as well, and only uses colors picked from the logo. Everything is aligned to a grid and has a purpose in terms of maintaining an aesthetic balance.

Mean Mug Logo Redesign

For the client I'm taking on and re-branding throughout this semester, I decided on Mean Mug Coffeehouse in downtown Chattanooga. The first project we have to complete is re-designing the logo. Here is my re-imagining of it:

I wanted to convey a clean, sleek, and upscale effect with the logo, while at the same time give off the vibe of "meanness" which is conveyed in the muscle arm/handle. The logo is minimalistic and there is the coffee mug doubles as the two "M"s in Mean Mug. The second M is hidden beneath the first.

There were many iterations and it was a long process to sketch, sketch, sketch, and narrow all the choices down until I arrived at where it is now.

There is a simple black & white one, and a color version. The black & white one can be used economically for mass printing, while everything else will use the color logo. Both logos convey the same vibes because the color logo itself only consists of two shades of brown and yellow.